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The Practice & Study of Nation Branding

The USC Center on Public Diplomacy is pleased to co-sponsor a program titled “Bridging practice and disciplinary perspectives on the formation and effects of country image, reputation, brand, and identity.” Scholars and practitioners will convene for a one-day program to follow the International Communication Association (ICA) conference. The post-conference is organized by the ICA Public Diplomacy Interest Group and also co-sponsored by the BI Norwegian Business School Centre for Corporate Communication.

The conference will be a meeting point for scholars and practitioners to discuss how advancement in theory and research of country image can contribute to the practice of public diplomacy.

There will be particular emphasis on gathering comparative perspectives from the Americas, Europe, Middle East, and Asia on topics such as migration and refugees, international and transnational organizations, diasporas, non-state actors, and social media.

The International Communication Association (ICA) is an academic association for scholars interested in the study, teaching and application of all aspects of human and mediated communication. The ICA Public Diplomacy Interest Group was established in 2016.

The Public Diplomacy Interest Group provides a forum for the scholars investigating topics related to public diplomacy, nation branding, country image and reputation, public relations for and of nations, as well as political, and global and intercultural communication that influences international relations.

For more information about this program, please contact Stacy Ingber at [email protected].


Tuesday, May 30, 2017 -
8:15am to 5:00pm
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San Diego, Hilton San Diego Bayfront Hotel


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