This Week in PD
As the 2014 FIFA World Cup kicks off to fanfare and protest, we see how soccer and sports diplomacy can improve the image and soft power of Brazil.
As FIFA's global sponsors work to maximize their brand engagement prior to next week's World Cup, host country Brazil and 2022 host Qatar struggle to overcome negative press and poorly-planned branding strategies.
This week, Barack Obama emphasized U.S. soft power but news coverage revealed mixed reviews of American public diplomacy.
Can culture always be used as a tool for positive public diplomacy?
As women circumvent strict censorship rules in Iran, the Qatari government looks to counter reports assailing the country's labor laws prior to the 2022 FIFA World Cup.
As evident in Sao Paulo, London, Singapore, and New York, the diplomatic role of global cities is increasing.
Social media and new technology have spawned a new generation of digital diplomats. Meanwhile, governments try to defend against social media campaigns.
Tourism and nation branding have the potential to boost a country's soft power and convey values and culture. However, it's not always a win-win situation for governments (or tourists).