Consuming Nations: a New Paper on Brand Nationality
CPD director Jian (Jay) Wang has published a chapter in the book Intercultural Communication, edited by Ling Chen. The chapter, titled "Consuming Nations: Brand nationality in the global marketplace—A review," aims to provide " a broader context and framework for understanding the role of national identity in the consumption process," a critical topic in public diplomacy in this era of rising nationalism and economic populism.
You can find more information about the book and Wang's chapter here.
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