europe

WASHINGTON --- America’s image abroad remains strong, retaining its post-Bush worldwide increase in 2009. But in new survey data released here this morning by Gallup, the U.S. has lost significant support in the past year in Africa and Latin America.

As well as a huge exercise in soft power — Eurovision is by far the biggest nonsporting live television event in the world — the competition also gives countries a chance to touch on issues of global importance in their songs, while carefully sticking to the rules, which ban specific political messages.

APDS Blogger: Riccardo Ruffolo

On the last day of the Masters of Public Diplomacy delegation’s visit to Washington D.C., some of us had the opportunity to visit the Delegation of the European Union to the United States. The delegation included University of Southern California alumna and Senior Communications Advisor, Stacy Hope; Assistant Press Officer, Ren Althouse; and three Press & Public Diplomacy (PPD) interns.

However, the EU video So Similar, So Different, So European is slightly, well, different. It doesn’t originate from the global province towards the center, not even the other way round. It is a narrative the EU is telling to itself.

The goal of public diplomacy is to communicate and engage in a meaningful and mutual way with foreign publics. Now non-state actors such as Invisible Children have the ability to do just that. However, with the democratization of information sharing, thanks to new media tools, comes great responsibility.

This much-trumpeted approach will group commercial and public diplomacy efforts and direct these towards emerging Asian economies and Latin American countries in an attempt to boost Spain’s profile and hopefully help economic recovery.

This summer the 2012 UEFA European Football Championship will be jointly hosted by Ukraine and Poland: An excellent opportunity for the European community to bond over its favorite sport, and for Ukraine, which for a long time has been aspiring EU membership, to promote its image.

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