nation branding
March 26, 2019
Why social listening is a critical tool for managing a country's image.
March 25, 2019
January 15, 2019
Diana Ingenhoff and Alexander Buhmann are two of four co-editors of Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity.
November 27, 2018
October 9, 2018
Are Twitter "likes" indicative of meaningful relationships? A new study proposes a new way to measure social media's impact on nation brands.