nation branding

Australia will launch a new initiative to attract more visitors from China, as tourists from the U.S. and Japan stay put in the face of uncertain economies and the strong Aussie dollar. The campaign will focus on collecting research on China's emerging middle class and its main cities.

To find a nation’s identity, look no further than its historical relics and cultural heritage. For 50 years, Korea’s Cultural Heritage Administration (CHA) has preserved and maintained the country’s cultural remains. And at the core of the foundation was Jung Jae-hoon, a pioneering director who witnessed some of Korea’s most important cultural discoveries.

Australia's image and influence in the world depends on the quality of its international strategic thinking, foreign policy making and actions. The dumbing down of democracy is having a detrimental impact on the quality of Australia's foreign policies.

Chichi Maponya, the IMC board deputy chairman, said every South African should embrace the concept of building and enhancing the nation’s brand. She urged every citizen to rally behind Team South Africa, and help the IMC to fulfil its mandate. “A nation brand is a promise made. A successful nation brand is one that is kept,” she said.

South Africa’s Deputy Minister Dina Pule said that branding South Africa was not a matter of choice but of necessity. The International Marketing Council of South Africa (IMC) can only achieve its goals if all stakeholders collaborate in positioning South Africa as a globally competitive nation.

Given its lesser standing in terms of international public opinion compared to the West, China should strive for the right to speak in public diplomacy in cyberspace, strengthen the universal participation of the public diplomacy on the Internet, formulate a public diplomacy strategy for cyberspace and proactively build up a national brand.

The link between the pomp and glory of Hampton Court, a cellar in Liverpool and a copper works in Wales may be obscure. But according to the nation’s foremost historians, they are among the 100 places which define Britain.

The Little Red Dot will become the focus of the film world when movie icons such as Tom Hanks, Oliver Stone and Zhang Ziyi descend on the city-state for the first-ever ScreenSingapore. The cinema event hopes to establish the city-state as a regional hub of the global film industry.

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