nation branding

The most frequent description of any visit to Singapore has long been 'nice but slightly dull', and for the Singapore Tourist Board this verdict is as stinging as six of the best. Now, like a student who has spent too long revising and heeding authority, Singapore seems to have decided to cut loose.

Presence Switzerland has issued a £100,000 brief for an agency to increase the country's visibility to numerous audiences. The successful agency will also be asked to focus attention on the House of Switzerland, the country's official guesthouse.

Some tourist destinations thrown into the media glare by political turmoil or natural disasters are starting to incorporate these events into their marketing campaigns. Take, for instance, Chile's re-branded campaign slogan ‘Chile is good for you’.

An innovation centre dedicated to finding new ways to exploit space has been officially opened in the UK. The Harwell, Oxfordshire, site will foster people and ideas that can grow an already highly successful sector.

Japan is a nation built on contradictions and juxtapositions, a place you'll find modern skyscrapers next to ancient temples, or Shinto couples being wed in Christian-style ceremonies. And for the record, here's another example: Cool Japan and Isolated Japan.

Martin Wahlisch and Behar Xharra, in the third paper released in 2011, focus on how Kosovo can utilize public diplomacy to become more recognized in the world.

There are so many different ways of describing what we witnessed yesterday. According to an expert commentator on the BBC, it was a “fan-blooming-tastic day for British fashion”. According to Boris Johnson, crammed into his morning suit from Moss Bros, it was “a good dry-run for the Olympics”.

Prince William to Catherine Middleton’s spectacular Royal event delivered hundreds of millions of pounds in extra revenue for memorabilia manufacturers, and a major tourism boost for the British capital. Across the world, millions still come to understand Britain through the monarchy.

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