“Taking it to the U.S.: the EU’s Greatest Public Diplomacy Challenge” with Anthony Gooch

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Anthony Gooch has been the Spokesman for the European Commission Delegation to the US, based in Washington, DC, since September 2003. In this capacity he also heads the Delegation's Press and Public Diplomacy Section charged with promoting the EU's positions and policies throughout the US, a central plank in the EU's public diplomacy strategy for the US. He appears regularly on US national TV and radio, giving the EU's perspective on major issues of interest to the US media including trade disputes over Boeing and Airbus, negotiations over Open Skies, Homeland Security issues including biometrics, Passenger Name Records and visa issues, anti-trust cases such as Microsoft and major EU/US foreign policy issues such as relations with Iran and China.

Prior to his current position, he was the EU's Visiting Fellow to the University of Southern California in Los Angeles for 2002-2003, where he taught on international relations, political economy and communications and policymaking at both the Annenberg and International Relations Schools. His research focused on North American integration, EU/US approaches to globalization and the use of the media to advance policy goals in the EU/US context. He was also invited to speak at academic centers and think tanks throughout California, in Mexico and Hawaii including UCLA, Stanford, UC Berkeley, ITAM and Colegio de Mexico and the East-West Center. He was a commentator for NPR's Marketplace and was active participant in the Pacific Council on International Policy.

From 1999 to 2002, he was the EU's Trade Spokesman and a special advisor to the EU's chief trade negotiator Pascal Lamy, participating in two WTO Ministerial Meetings (Seattle in 1999 and Doha, Qatar, in 2001, which launched the Doha Development Agenda), negotiations to secure the accession of China and Russia to the WTO, the conclusion of Free Trade Agreements with Mexico and Chile, negotiations with Mercosur and the Mediterranean, the launching of the Everything but Arms Initiative and work to improve access to lifesaving medicines for the world's poorest countries. Much of his work focused on the Transatlantic relationship, including trade disputes on steel, FSC, bananas and beef hormones, Boeing/Airbus and GMOs. He appeared regularly in European, US and international media.

From 1995 to 1999 he specialized in the EU’s relations with Latin America, co-ordinating the EU’s negotiating team for the Free Trade Agreement with Mexico. In recognition of this work, the Mexican government awarded him with its highest honor, the Order of the Aztec Eagle in 2000.
From 1993 and 1995, he was a Senior Political Consultant for the strategic EU public affairs consultancy Cabinet Stewart based in London and Brussels gaining considerable private sector experience through work with a broad client base.

He also worked as a freelance journalist for ABC Television News, BBC World Service and Radio France Internationale. He was recently appointed to be a Fellow of Center for Public Diplomacy at the University of Southern California. He has a Postgraduate degree in Political Science and International Relations from the Institut d’Etudes Politiques in Paris, a Masters in Modern History from Cambridge University and is fluent in English, Spanish, French and Italian.

For more information on the European Union Delegation of the European Commission to the USA please click HERE.

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