Colloquia Dietram Scheufele: New Research Methods in Public Diplomacy

"What Works in Public Diplomacy?" Numerous reports have put forth the clarion call asking this question. Distinguished speaker Dietram A. Scheufele, a professor in the School of Journalism and Mass Communication at the University of Wisconsin-Madison, visited USC to discuss the relevance of his work on the topic.

Click here to view Scheufele's Powerpoint presentation (.pdf).


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