Conversations in Public Diplomacy: Evan Potter

Nation Branding: Canada

The USC Center on Public Diplomacy at the Annenberg School and the Center for International Studies were pleased to welcome the 2008 Canada-U.S. Fulbright Visiting Research Chair in Public Diplomacy, Evan Potter, to USC for a conversation on Nation Branding.


Potter comes to USC from the Department of Communication at the University of Ottawa. He is a visiting professor at the USC Center on Public Diplomacy, where he serves as the Canada-U.S. Fulbright Visiting Research Chair in Public Diplomacy for 2008.

With expertise in public sector communications planning, political communication, public opinion, and international communications, Potter's ongoing research focuses on the projection of Canada's image in the international arena and the use of communications technologies in diplomacy.

Potter is author of the book Transatlantic Partners: Canadian Approaches to the European Union (1999) and editor of several books including Cyberdiplomacy: Foreign Policy in the 21st Century (2002). He has just completed a book entitled, Branding Canada: Projecting Canada's Soft Power Through Public Diplomacy. With the support of a research award from the Social Science and Humanities Research Council of Canada, Potter is examining the use of culture and higher education as instruments of public diplomacy in Canada's Circumpolar relations with the United States, Russia and the Nordic nations.

Potter received his B.A. in political studies at Queen's University at Kingston, his M.A. in international affairs at The Norman Paterson School of International Affairs at Carleton University, and his Ph.D in international relations at the London School of Economics in the U.K.


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