Remembering Nation Brands: Recollections of Visitor Experiences at the Shanghai World Expo

The USC Center on Public Diplomacy was pleased to host Professor Jay Wang for a discussion about the findings from his research into the 2010 Shanghai Expo. Professor Wang and his team recently conducted a series of focus groups in Shanghai in which people who had visited the national pavilions of Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates and the United States shared their memories and impressions two years after the Expo. Wang discussed the long-range impact of nation-branding programs.

About Jay Wang
Jay Wang, a scholar and consultant in the fields of international corporate communication and public diplomacy, is an associate professor of public relations at USC Annenberg's School of Journalism. Wang comes to USC Annenberg from Purdue University, where he taught courses in brand communication, public diplomacy, and global media and communication. While at Purdue, he led a number of research projects on topics including corporate social responsibility practices in emerging economies, Chinese corporate communication, and health care branding. Wang earned his Ph.D. at the University of Iowa, and holds degrees from the University of Minnesota and Beijing University. Click here for a full biography.

To learn more about the CPD Research Project, "Nation Branding at Expo Shanghai 2010," please click follow this link.

Watch reports and inteviews from the "Nation Branding at the 2010 Shanghai Expo" project.