Cultural Diplomacy for the Post-pandemic World

Cultural diplomacy is one of the cornerstones of public diplomacy. And profound societal and technological shifts in recent times are reshaping the practice. This workshop explores enduring values and new possibilities in cultural programming and exchanges. We present concepts and tools for practitioners to better navigate the changing landscape of the practice, including topics on hybrid engagement, exchange alumni/affinity strategy, and impact evaluation.

The workshop comprises four modules:

  • Foundations of Cultural Diplomacy
  • Creating a Cultural Diplomacy Evaluation Strategy
  • Communicating with Your Alumni for Lasting Engagement
  • Hybrid Strategy for Cultural Diplomacy


Foundations of Cultural Diplomacy

This module examines institutions, methods and big issues in cultural diplomacy. It mixes a historical perspective with the study of contemporary applications. Key topics include culture, popular culture, public diplomacy, propaganda, exchange and mutuality. 

Creating a Cultural Diplomacy Evaluation Strategy

Through case studies, this module discusses how to develop an evaluation plan for cultural programming and exchanges that generates robust and actionable insights. The module provides a range of evaluation approaches for potential adaptation to your program needs. It includes a guest lecture on evaluation toolkit for arts and cultural programming. See schedule below for guest lecture time.

Communicating With Your Alumni for Lasting Engagement

The follow-on aspect of cultural diplomacy is essential to sustaining the long-term impact of cultural programming and exchanges.  This module discusses communication approaches for alumni engagement, with an emphasis on digital platforms. Participants will learn contemporary storytelling tools and practice creating digital content to keep alumni engaged and involved in your organization.

Hybrid Strategy for Cultural Diplomacy

In this session, we discuss how to evolve place-based cultural programming and exchanges into hybrid models of engagement. The emphasis will be on striking a balance between building a distinct digital presence and maintaining the human touch through person-to-person contact. Working on individual projects under faculty guidance, participants will develop ideas and implementations based on a hybrid strategy and examine its benefits and constraints.


The workshop takes place over two weeks, including live sessions of 8 online hours, group work between sessions, and assigned self-directed learning. A one-hour guest lecture session will be announced closer to the program. All scheduled meeting times will be in Pacific Time (time zone converter here).

  • Tuesday, September 21, 2021, 5:30pm to 7:00pm
  • Thursday, September 23, 2021, 5:00pm to 6:30pm
  • Thursday, September 23, 2021, 11:00pm-12:00am (guest lecture)
  • Tuesday, September 28, 2021, 5:00pm to 7:30pm
  • Thursday, September 30, 2021, 5:00pm-7:30pm


  • Single participant: $1,050 USD
  • Multiple: $900 (3+ from the same organization)


September 3, 2021 by 5:00pm Pacific Time. Click here to access the online application. You will be notified after your application has been received.