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CPD Forum: Global Leadership in Public Diplomacy

CPD Forum on Public Diplomacy

Exactly 50 years ago, distinguished American diplomat Edmund Gullion coined the term “public diplomacy” to specifically denote coordinated governmental engagement with foreign publics. Since then, the concept of public diplomacy has become broadened and more expansive. 

Established in 2003 to serve as a leading resource for public diplomacy scholars and practitioners, the USC Center on Public Diplomacy has continued to contribute significantly through its research, analysis, training and public programming to discussions about the future of this ever-evolving, increasingly relevant form of global engagement. The Center hosted a summit, “Global Leadership in Public Diplomacy,” in Washington DC at the United States Institute of Peace from 8:30am to 1:15pm.  

Program Agenda

Welcome Remarks

  • William B. Taylor
    Executive Vice President, United States Institute of Peace
  • Jay Wang 
    Director, USC Center on Public Diplomacy
  • Ernest J. Wilson III
    Dean & Walter Annenberg Chair in Communication, Annenberg School for Communication & Journalism, University of Southern California

Keynote Address

Richard Stengel
Under Secretary of State for Public Diplomacy & Public Affairs, U.S. Department of State

Advancing International Advocacy in the Digital Age

  • Alejandro Estivill
    Deputy Chief of Mission, Embassy of Mexico in the United States
  • Moez Mahmoudi
    Deputy Chief of Mission, Embassy of Tunisia in the United States
  • Ilse van Overveld
    Counselor for Public Diplomacy, Press & Culture, Embassy of the Netherlands in the United States
  • Philip Seib (moderator)
    Vice Dean, Annenberg School for Communication & Journalism, University of Southern California

Cultural Diplomacy: What Next? 

  • Jennifer Clinton
    President & CEO, Global Ties U.S.
  • Sarah J. Hillyer
    Director, Center for Sport, Peace & Society, University of Tennessee ​
  • Viet Thanh Nguyen 
    Professor, Scholar & Writer, University of Southern California
  • Martin Perschler
    Program Director, U.S. Ambassadors Fund for Cultural Preservation, U.S. Department of State
  • Katherine Brown (moderator)
    Executive Director, U.S. Advisory Commission on Public Diplomacy

Conversation: Congressional Spotlight

  • Kathy R. Fitzpatrick (introductions)
    Senior Associate Dean, School of Communication, American University
  • Howard Berman
    U.S. House of Representatives [D-CA, 1983-2013]
    Senior Advisor, Covington
  • James Kolbe
    U.S. House of Representatives [R-AZ, 1985-2007]
    Senior Transatlantic Fellow, The German Marshall Fund
  • Mel Levine (moderator)
    U.S. House of Representatives [D-CA, 1983-1993]
    Chair, CPD Advisory Board

Bridging the Study-Practice Gap

  • Nicholas J. Cull
    Professor & Director, Master of Public Diplomacy Program, University of Southern California 
  • Shannon N. Green
    Senior Fellow & Co-director, Human Rights Initiative, Center for Strategic & International Studies
  • Richard Wike
    Director, Global Attitudes Research, Pew Research Center
  • Kristin Lord (moderator)
    President & CEO, IREX

Next Frontiers of Public Diplomacy: Technology & Talent

  • R. Rebecca Donatelli
    President & Founder, Campaign Solutions
  • Matt Higginson
    Politics, Government & Advocacy Lead, Medium
  • Alexander Howard
    Senior Editor for Technology & Society, The Huffington Post
  • Arturo Sarukhan
    Former Mexican Ambassador to the United States (2007-2013)
    CPD Distinguished Fellow
  • Jed Shein (moderator)
    Digital Director, Embassy of Israel in the United States
    ​Co-founder, Digital Diplomacy Coalition

Closing Remarks

Jay Wang
Director, USC Center on Public Diplomacy

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