Dutch Marketing Ace Proposes Ambitious Nation Branding for Estonia

Estonian World | May 26, 2016

Peter Kentie, the Dutch marketing and branding specialist, has proposed an ambitious and clever nation branding for Estonia, where emphasis is on the ‘-est’ concept and new slogan, “just estonishing”. [...] Kentie told Estonian World that he was inspired to suggest new branding for Estonia, after seeing that the country is struggling to find a coherent nation branding and marketing strategy. 

An Important CVE Step from the State Department

The Huffington Post | May 26, 2016

Some conventional public diplomacy measures are not suitable for countering violent extremism (CVE) because they are mismatched against extremists’ more aggressive tactics. But this week, the U.S. State Department has taken a significant step forward by announcing that it will place greater emphasis on development aid in its CVE efforts. A joint strategy that will better coordinate State Department CVE projects with USAID should bring new substance to public diplomacy that has CVE potential.

PH Embassy Fosters Global Awareness Through Art Show and Cultural Activities

InterAksyon | May 26, 2016

The Philippine Embassy highlighted its engagement with the Filipino and Filipino-American community and public school students through a series of cultural events at the Romulo Hall this month. On May 19, an evening reception was held for the opening of the annual Brown Strokes on a White Canvas exhibit that featured the works of 19 artists who showcased their various paintings and sculptures at the Romulo Hall from May 17 to 20, 2016. 

Overseas Trips Show Soft Power and Raise India's Profile

The Straits Times | May 26, 2016

Prime Minister Narendra Modi always adds a personal touch to India's diplomacy. There are his well-known bear hugs with world leaders. On his foreign trips, the social media savvy Mr Modi posted a selfie taken with Chinese Premier Li Keqiang that attracted over 31 million hits on his Twitter-like Weibo account. [...] In his two years as Prime Minister, Mr Modi has sought to highlight India's soft power.

Book Aid International Returns to Sierra Leone

The Bookseller | May 26, 2016

Book Aid International, a charity that supports literacy by increasing access to books, is returning to Sierra Leone. The charity, which ships around a million books each year to libraries in sub-Saharan Africa, sent a shipment of 38,000 brand new, carefully-selected books to Freetown to help the country rebuild after the Ebola crisis. 

Stepping Up Cultural Exchange Programs

The Korea Times | May 26, 2016

Kim Byong-woo, superintendent of the North Chungcheong Province Office of Education, said he is strengthening cultural exchange programs for students to become global leaders. "I think it is especially important for students to experience various cultures overseas," Kim told The Korea Times in a recent interview, citing the office's unique program called Ban Ki-moon Global Leadership Overseas Training. 

Public Diplomacy in the Pacific

CPD Blog | May 25, 2016

When the United States or any other Western country embraces a “pivot to Asia” as a central element of its foreign policy, it must be more than a “pivot to China.” Nations such as South Korea, Indonesia, Singapore, the Philippines, Malaysia, Australia, New Zealand, Vietnam and others all keep a close eye on China, but they also know that they individually and especially collectively possess enough economic and political vitality to offset some of China’s regional dominance.

New Book Reveals Edward R. Murrow's Years As a Government Propagandist

Paleofuture | May 25, 2016

Today, Edward R. Murrow’s name is synonymous with integrity in journalism. He reported from the frontlines during World War II and took on Joe McCarthy’s communist witchhunt in the 1950s. But what’s less well known to Americans today is his role as the country’s leading propagandist in the early 1960s. A new book by Gregory M. Tomlin called "Murrow’s Cold War: Public Diplomacy for the Kennedy Administration" seeks to remedy that.

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