A curated selection of public diplomacy-relevant news from a global cross-section of English-language media outlets, including independent, corporate-owned, and state-sponsored sources. The stories featured don't necessarily represent CPD's views nor have they been verified by CPD.
New international marketing logo for South Africa
South Africa will now use one logo to market the country, following Cabinet's approval of a new international marketing logo. The new logo is designed to replace about 70 old logos that were used by the International Marketing Council and SA Tourism to represent South Africa. "The approval of the new logo marks the beginning of a new era in nation branding as South African entities will now go out to the world under a single, colourful, dynamic logo and positioning."
The value of the U.S.‘s good reputation
Being admired has long been America’s not-so-secret weapon. For centuries, it is what has drawn the world’s brightest and most ambitious people to build a better life here. It pays off in foreign investment, in the visits of tourists from around the world, and in the popularity of American products. Our international reputation also strengthens the president’s hands in foreign relations, but within limits
South Korea Creates Council to Help Improve Image Overseas
Some South Koreans think their nation has an image problem. While it ranks as one of the world's top economies, international surveys show that South Korea's brand value - how others perceive the country - is low. Now the government is trying to improve its reputation abroad. A television ad airing all over East Asia is aimed at luring tourists to South Korea. It showcases both traditional and modern glimpses of the country and ends with a catchphrase.
Israeli Minister Works to Improve Ties with World Jewry
[Edelstein's work:] at least to try and bring out the message that Israel is not only about the conflict. People don’t have the slightest idea about it. When checked in all kinds of polls taken in different countries, we find out that a normal person, when you say ‘Israel’ says ‘war,’ ‘terror.’ It’s not like that. Anyone who even visits this country knows that it’s not like that. That’s why I encourage projects like Birthright so much, because for someone who spends 10 days in Israel, you will never be able to sell the same old lies about Israel.
Containing Iran
Since President Obama has come he chose the soft power as a method to execute the American strategy. This was clear in his handling the Iranian file. He said that all options are still present on the table but he and his team orchestrated actions on different paths to limit choices for the Iranian decision makers.
Confucius institute opens at Unilag for teaching of Chinese language
Confucious Institute has been established at the University of Lagos which will provide Chinese language teaching at various levels, teaching Chinese language instructors and providing Chinese language teaching resources. Other services to be provided by the institute are...providing information and consultative services concerning China’s education, culture, and so forth, conducting language and cultural exchange activities between China and Nigeria.
Little Laos awaits its big moment
ust as Beijing leveraged the event to proclaim China's emergence as a global power, the games in Vientiane represent a regional coming-out for the Lao one-party state, a symbolic culmination of the over three decade-long "revolutionary struggle" for independence and development under the LPRP. Undertaking the complex task of the hosting a major international event, in that thinking, demonstrates the country's modern credentials.
Containing the coup
For a man who says he wants engagement with the outside world, Fiji's military ruler is not going about it the right way. Frank Bainimarama's decision to expel the Australian and New Zealand heads of mission from his Pacific island nation means dialogue just got that much harder.
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