Public Diplomacy Performance and Innovation
Accurately evaluating public diplomacy activities continues to prove challenging to practitioners around the world. CPD intends to conceptualize PD evaluation as an integral part of strategic planning and provide analytic tools to assist those conducting public diplomacy. We will also define what is measurable and not measurable for policy-making purposes.
CPD Publications, Analysis and Reports
Conferences and Workshops
Professional Development Programs
This project will aim to conceptualize and validate an integrated country image measurement instrument that allows PD practitioners and researchers to carry out comparative analysis of country images across countries, stakeholder groups, and different media.
This research project will study how Twitter is being used in the Gulf Cooperation Council (GCC) countries as a form of digital diplomacy.
The goal of this project is to gain critical insights into the drivers and barriers of M&E-related behavior of practitioners in the PD domain.
Assessment and evaluation of public diplomacy remains an undeveloped study area. Governments, institutions and international organizations continue to struggle in defining the right approach to evaluate the impact of their programs on their audiences.
Governments face a lack of resources to meet citizen demands and collective interests at home and abroad. This project aims to expand efforts to evaluate current policy to engage with and invest in projects with diaspora organizations, aka “diaspora diplomacy.”
This project has examined extant research on the topic of public diplomacy evaluation. It focused on various approaches to evaluation taken by the private sector, especially in the field of public relations, and by foreign governments (the UK in particular). Special attention was devoted to how the U.S. Government has historically approached the goal of measuring performance in PD and where that process is today.
An Evaluation of Alhurra Television Programming is a multi-method evaluation of the quality and effectiveness of Alhurra's news broadcasting to the Middle East. The study is based upon a content analysis of over 75 hours of Alhurra's news programming, and on three working groups with over 40 Arab journalists and professors of media and journalism studies at universities across the Middle East.