Public Diplomacy Performance and Innovation 

Accurately evaluating public diplomacy activities continues to prove challenging to practitioners around the world. CPD intends to conceptualize PD evaluation as an integral part of strategic planning and provide analytic tools to assist those conducting public diplomacy. We will also define what is measurable and not measurable for policy-making purposes.

CPD Publications, Analysis and Reports

Interview with Teresa La Porte on her research analyzing communication strategies and narratives (In the Works, February 2017)
Data-Driven Public Diplomacy: Progress Towards Measuring the Impact of Public Diplomacy and International Broadcasting Activities (Report by the U.S. Advisory Commission on Public Diplomacy, 2015). CPD made contributions.
The Digital Diplomacy Bibliography (co-production with Clingendael, 2014)
You can view a full list of regularly updated publications, multimedia content, and news stories about PD Evaluation, here.

Conferences and Workshops

Impact Evaluation Workshop at the NATO Public Diplomacy Forum (Brussels, February 2016)
Cultural Diplomacy Evaluation Workshop (Washington, DC, January 2016)
Government Advocacy in the Digital Age (Los Angeles, April 2015)


Professional Development Programs

CPD Summer Institute, includes modules on evaluating successful PD campaigns (PDF Brochure can be found, here)


Related CPD Research Projects:

PD Evaluation

This project will aim to conceptualize and validate an integrated country image measurement instrument that allows PD practitioners and researchers to carry out comparative analysis of country images across countries, stakeholder groups, and different media.

This research project will study how Twitter is being used in the Gulf Cooperation Council (GCC) countries as a form of digital diplomacy. 

The goal of this project is to gain critical insights into the drivers and barriers of M&E-related behavior of practitioners in the PD domain.

Assessment and evaluation of public diplomacy remains an undeveloped study area. Governments, institutions and international organizations continue to struggle in defining the right approach to evaluate the impact of their programs on their audiences.

Governments face a lack of resources to meet citizen demands and collective interests at home and abroad. This project aims to expand efforts to evaluate current policy to engage with and invest in projects with diaspora organizations, aka “diaspora diplomacy.”

November 10, 2009

This project has examined extant research on the topic of public diplomacy evaluation. It focused on various approaches to evaluation taken by the private sector, especially in the field of public relations, and by foreign governments (the UK in particular). Special attention was devoted to how the U.S. Government has historically approached the goal of measuring performance in PD and where that process is today.

An Evaluation of Alhurra Television Programming is a multi-method evaluation of the quality and effectiveness of Alhurra's news broadcasting to the Middle East. The study is based upon a content analysis of over 75 hours of Alhurra's news programming, and on three working groups with over 40 Arab journalists and professors of media and journalism studies at universities across the Middle East.