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Myoung-Gi Chon
CPD Research Fellow 2024-26, Associate Professor, Auburn University
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Myoung-Gi Chon is an Associate Professor and Graduate Program Officer (GPO) at the School of Communication and Journalism, Auburn University. As an associate editor for Asian Journal of Public Relations (AJPR) and Director of the SoliU research lab, he brings extensive expertise to his roles. Additionally, Chon is an active board member of Korea Corner, an organization committed to fostering understanding and bridging cultural gaps between the Korean community and non-Korean communities. Specializing in risk-crisis management, employee communication, health communication, and public diplomacy, Chon's research has been widely published in esteemed academic journals such as Journalism and Mass Communication Quarterly, International Journal of Communication, Health Communication, and Public Relations Review. Notably, he has made significant contributions to the field through the development of various measurements, including social media activism, issues-crisis principles (RAPIDS), and allegiant communication behavior (ACB) of employees. Continually expanding his horizons, Chon is at the forefront of research, recently exploring the application of public relations theories in the dynamic realm of public diplomacy.

Chon’s 2024-26 CPD Research Fellowship project is titled, "South Korea’s Soft Power Impact in the United States: Exploring the Influence of K-Culture, Corporate Reputation, and Co-Orientation on Positive Amplification and Resonance."

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