CPD Video Conversations Features South Africa

On June 14, the USC Center on Public Diplomacy's research team in Shanghai released its second video conversation. Titled "The South African Pavilion: Co-Branding with FIFA World Cup," the video conversation centers on the South African Consul General in Shanghai, who discusses the South African brand and its co-branding with the World Cup at the Expo 2010 Shanghai. Click here to watch the latest video blog.

This video is part of the Nation Branding at the Expo Shanghai 2010 project, which involves the Shanghai research team posting weekly video blogs highlighting select countries and their pavilions during the world expo. Click here to watch the first video, which featured the French Pavilion.

To read more about the Center's Nation Branding project, which includes a Media Monitor dedicated to tracking international coverage of the Expo, click here.