Can Branding Define Public Diplomacy 2.0?

The next round of the seemingly endless frustration over U.S. public diplomacy is underway. Rod Dreher's recent rebuke of contemporary public diplomacy programs succinctly recapitulates the "problem" with U.S. public diplomacy -- at least according to how he frames the subject. For Dreher, the U.S. public diplomacy is losing the "information war," because it is being outflanked by jihadist media campaigns. For Dreher, U.S. efforts look absurdly anachronistic. The U.S. Read More

TV and Radio Marti After Fidel Castro

Miami, Fla. -- More than 70,000 celebrants are expected to pack Miami's Orange Bowl to mark Fidel Castro's departure, whenever that may come. TV/Radio Marti are at the ready to beam stories back to Cuba with expanded broadcasts. The Orange Bowl blast, sanctioned by the City of Miami, will doubtless be mega-covered by domestic U.S. and international media, but there will be no cracking open of Piñatas, which will be officially banned from the Orange Bowl by the City. Read More

The ‘War on Terror’: Nation-Building or Nation-Neglecting?

Now is the time to finish the job we began in Afghanistan five years ago. Last year saw a desperate and vicious onslaught by a new generation of Taliban forces with enhanced logistical and financial support. More than 4,000 Afghans, many of them civilians, were killed in military actions in 2006, a three-fold increase from the previous year. Suicide attacks -- a phenomenon unknown to Afghans before 2002 -- jumped to 118 from 21. Read More

A ‘New Paradigm’: The Private Sector and Public Diplomacy

On January 10, 2007, the State Department hosted a Private Sector Summit on Public Diplomacy. The purpose of the conference was to bring together professionals from the public relations sector to consider how U.S. public diplomacy programs and objectives could be improved by input from the corporate communications world. Given the recent BBC polls showing that U.S. popularity continues to plummet worldwide -- it's no surprise that the State Department is reaching out to organizations that are defined by their communication expertise. Read More

War of Ideas: Insurgent Channel Coming to a Satellite Near You

(Cairo) -- A controversial TV channel that is the voice of Iraq's anti-American insurgents look set to launch another front in the propaganda war against the U.S. The head of al-Zawraa, which airs footage produced by the Islamic Army of Iraq, says he has finalized a deal for the channel to be distributed on three European satellites, including one seen by American viewers. The move comes as U.S. officials are pressing Egypt to stop transmitting the channel via its Nilesat satellite. Read More

Paradoxes in Making Friends of Enemies

With attitudes toward America in practically every part of the world already ranging from distrust to violent hatred, and seeming to worsen by the day, it may seem naive to think that public diplomacy can rescue us. But because the only sure way to protect us from terrorist attacks is to become less a target of their hostility, it is worth trying a different strategy than is now being practiced in our public diplomacy. Read More

TV/Radio Marti Boost Their Volume to Cuba, Expanding Their Services

MIAMI, Fla. -- TV and Radio Marti may have finally come of age. They are now beamed into Cuba by Miami's runaway powerhouse Spanish language station, and on DirecTV to circumvent the Castro government's broadcast jamming. With Fidel Castro's decline from power, could expansion of the Martis throughout Latin America be on the horizon? You've got to be kidding, you say? Not so fast. Read More

War of Ideas: Score another one for the bad guys

(Cairo) Sunni-Shia power politics and U.S.-Egyptian relations have come head-to-head in a dispute over a satellite television station that is the latest weapon in the arsenal of Iraq’s insurgents. Al-Zawraa, a television version of the now-infamous jihadi websites, is being broadcast across the Arab world by Nilesat, a satellite provider answerable to the Egyptian government. The Iraqi station features non-stop scenes of U.S. troops being picked off by snipers, blown up by roadside bombs and targeted by missiles. Read More

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