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‘We underestimate the value of soft power’ (PublicService.co.uk) on Dec 22, 2009
ASEAN presidency chance for Vietnam to build ‘soft power’ (Thanh Nien Daily) on Jan 15, 2010
China and US Soft Power Play: Internet, Games, and Media (Chinastakes.com) on Jan 27, 2010
The Strange Ways of Indian Soft Power (Institute for Defense Studies ) on Jan 29, 2010
Viet Nam’s soft power rises on successful social policies (Viet Nam News) on Feb 2, 2010
Bollywood as India’s soft power? (Deccan Herald) on Feb 5, 2010
On Soft Power (Asia Sentinel) on Feb 18, 2010
Development model, soft power key to global competition: Russian scholar (Xinhua News Agency) on Mar 1, 2010
If Obama’s America can’t make soft power work, what hope does Europe have? (Economist (blog)) on Mar 11, 2010
Is Literature Useful as an Instrument of “Soft Power?” (Publishing Perspectives) on Apr 2, 2010
On eve of Shanghai Expo 2010, China finds ‘soft power’ an elusive goal (Christian Science Monitor) on Apr 29, 2010
Soft power makes Taiwan great: Ma (RadioTaiwan International) on May 28, 2010
Siddiqui: Gulf states learn to wield soft power (Toronto Star) on Jun 20, 2010
China funds English TV news channel CNC World in push for soft power (The Guardian) on Jul 2, 2010
Soft power helps Chinese firms tackle tough problems (Global Times) on Aug 29, 2010
EU Ambassador: Shanghai Expo improves China’s soft power (People's Daily Online) on Oct 25, 2010
Trying ‘soft power’ to make its mark (Observer (Oman)) on May 22, 2011
Li Na: The Face of Chinese Soft Power (The Atlantic) on Jun 4, 2011
Turkey enjoys ‘soft power’ in Arab countries (Hurriyet Daily News) on Apr 13, 2012
Soft power key to image building (China Daily) on Aug 26, 2012
Hello Kitty: Japan's Soft Power Ambassador (ABC Radio National (Australia)) on Oct 13, 2015
How Trump is Surrendering America's Soft Power (Bloomberg) on Jun 2, 2017
Russia Turns to Soft Power In The Middle East (Al Monitor) on Apr 25, 2015
PM brings soft power and firepower to bear in the North (The Globe and Mail) on Aug 21, 2011
China spooking allies with see-saw between soft and hard power (Eurasia Review) on Apr 30, 2012
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