First CPD Perspectives Paper for 2013 Analyzes the Structure of the BBG

CPD Contributing Scholar on the International Broadcasting Research Project, Emily T. Metzgar, discusses the structural arrangement of the BBG and its implications in the newest CPD Perspectives on Public Diplomacy, "Considering the "Illogical Patchwork": The Broadcasting Board of Governors and U.S. International Broadcasting." The piece analyzes each of the five broadcasters that the BBG manages, the impact of the Smith-Mundt Act, and the composition of the Broadcasting Board of Governors, all while looking ahead to the potential role of the BBG in U.S. International Broadcasting and public diplomacy efforts in the future.


Abstract


At its December 2012 board meeting, members of the Broadcasting Board of Governors (BBG) announced that they needed more time to consider a plan that would create a single executive responsible for day-to-day operations of the organization responsible for overseeing U.S. government-supported international broadcasting efforts. Operating with a budget of more than $700 million and producing content in more than 50 languages, the Broadcasting Board of Governors qualifies as one of the world’s largest international news organizations. Using discussions about the need for reorganization of the BBG’s management structure as impetus, this article discusses the role of the Broadcasting Board of Governors in American public diplomacy efforts and considers its accompanying responsibilities as a large, media management organization. Noting a dearth of academic and policy-oriented research focused on the BBG, this article seeks to provide a foundation for future discussion of issues surrounding its leadership, its performance and its future.


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