Major Handbook on Public Diplomacy Published by Routledge

Co-edited by CPD Senior Fellows Nancy Snow and Philip M. Taylor, The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world.

This major publication presents materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries.

The book is published in association with the USC Center on Public Diplomacy and includes several members of the CPD community:

Table of Contents

Introduction
1. Rethinking Public Diplomacy – Nancy Snow
2. Public Diplomacy and Strategic Communication – Philip M. Taylor

Part 1: The Context of Public Diplomacy
3. Public Diplomacy: The Evolution of a Phrase – Nick Cull
4. Public Diplomacy as Loss of World Authority – Michael Vlahos
5. Public Opinion and Power – Ali Wyne
6. Exchange Programs and Public Diplomacy – Giles Scott-Smith
7. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy – John Brown

Part 2: Public Diplomacy Applications
8. Operationalizing Public Diplomacy – Matt Armstrong
9. Between ‘Take-offs’ and ‘Crash Landings’: Situational Aspects of Public Diplomacy – John Robert Kelley
10. Mapping Out a Spectrum of Public Diplomacy Initiatives: Informational and Relational Frameworks – R.S. Zaharna
11. The Nexus of U.S. Public Diplomacy and Citizen Diplomacy – Sherry Mueller

Part 3: Public Diplomacy Management: Image, Influence and Persuasion
12. Public Diplomacy in International Conflicts: A Social Influence Analysis – Anthony Pratkanis
13. Credibility and Public Diplomacy – Robert Gass and John Seiter
14. The Culture Variable in the Influence Equation – Kelton Rhoads
15. Military Psychological Operations as Public Diplomacy – Mark Kilbane

Part 4: State and Non-State Actors in Public Diplomacy
16. American Business and Its Role in Public Diplomacy – Keith Reinhard
17. The Public Diplomat: A First Person Account – Peter Kovach
18. The Case for Localized Public Diplomacy – William P. Kiehl
19. The Distinction Between Public Affairs and Public Diplomacy – Ken S. Heller and Liza M. Persson
20. Valuing Exchange of Persons in Public Diplomacy – Nancy Snow

Part 5: Global Approaches to Public Diplomacy
21. Four Seasons in One Day: The Crowded House of Public Diplomacy in the UK – Ali Fisher
22. German Public Diplomacy: The Dialogue of Cultures – Oliver Zoellner
23. Origin and Development of Japan’s Public Diplomacy – Tadashi Ogawa
24. China Talks Back: Public Diplomacy and Soft Power for the Chinese Century – Gary Rawnsley
25. Central and Eastern European Public Diplomacy: A Transitional Perspective on National Reputation Management – Gyorgy Szondi
26. Australian Public Diplomacy – Naren Chitty

Part 6: Advancing Public Diplomacy Studies
27. How Globalization Became U.S. Public Diplomacy at the End of the Cold War –Joseph Duffey
28. Ethics and Social Issues in Public Diplomacy – Richard Nelson and Foad Izadi
29. Noopolitik: A New Paradigm for Public Diplomacy – David Ronfeldt and John Arquilla

The hardback copy is available for $175.00
Hb ISBN: 978-0-415-95301-6

A paperback version is also available for $49.95
Pb ISBN: 978-0-415-95302-3

For more information about the publication, please visit www.routledge.com.