CPD Mini-Course: Audience Insights for PD Strategy

Audience Insights for Public Diplomacy Strategy is part of our fall online curriculum. This workshop focuses on developing a robust framework and toolkit for audience analysis as the basis for public diplomacy engagement. You will learn how to define and select audience segments to guide public diplomacy strategy and planning for policy-relevant impact.  

The workshop comprises three modules:

• Segmentation Analysis for Public Diplomacy Strategy
• Mapping Stakeholders and Influencers 
• Using Audience Insights to Develop PD Narrative Strategies

 
Sessions:  December 3, 8, 10, 2020

Plan for 6-hours of live onlilne sessions, light group work between workshops, and assigned self-directed learning. All scheduled meeting times will be in PT. 

Find out more about the program and how to enroll by clicking this link.

For more information please e-mail cpdevent@usc.edu.

More about CPD Professional Training

For over 15 years, the USC Center on Public Diplomacy has been the go-to program for public diplomats and international communication professionals looking to sharpen their skillsets and analytical capabilities essential for success in today’s complex environment. 

Our training utilizes the latest social science research and cutting-edge communication tools in real-time public diplomacy challenges. It provides a setting for practitioners to re-examine and refine their skills in a group of peers and to build an international network of colleagues.

Our online workshops take a deep dive into some of the most critical issues in designing effective and sophisticated public diplomacy strategies. The intensive, fast-paced learning also allows for personalization, as participants bring real-time projects to exercise their skills and to problem-solve with faculty and peer participants.