The Afghanistan Effect

In his book, The Al Jazeera Effect, Philip Seib states that “Al Jazeera is a paradigm of new media’s influence,” similar to the way CNN had been the first to influence foreign policy throughout the world. Al Jazeera, Seib writes, goes further by using new media as a tool that ranges from democratization to terrorism, in addition to creating ‘virtual states’. Read More

Disaster Relief as Public Diplomacy?

A new study by the Pew Global Attitudes Project poses the question: Does humanitarian relief improve America’s image. The answer is “not much,” or “not as much as one might hope.” While this may seem unfair, given that the United States spends some $4 billion annually on humanitarian relief, it is perhaps not surprising. Read More

The New Rules of Agenda Setting

In a world where attention scarcity has displaced access as the new information problematic, how do you get your issue noticed? This is precisely the question that confronted Invisible Children, the international NGO that produced the viral online video “Kony 2012.” Since its release on March 5, it has been nothing short of a sensation: within two days YouTube tallied over 11 million viewings. That number tripled by the following afternoon and presently – four days after release – the number exceeds 52 million. Read More

Culture Posts: Oscar Lessons in the Persuasive Power of Stories and Storytelling

When Iranian filmmaker Asghar Farhadi took the stage to accept the Oscar for A Separation, he spoke of his film as a counter narrative to talk of war and offer a view of Iran “through her glorious culture, a rich and ancient culture that has been hidden under the heavy dust of politics.” During times of escalating political rhetoric, films can help shape and, as Farhadi hopes, reshape national images. For public diplomacy, the Oscars offer lessons not only in culture, but in the persuasive power of storytelling. Read More

Telling the Story of the ‘Indian Dream’

Two decades of economic liberalization ushered in significant changes to India’s business landscape. One important change has been the development of competitive capabilities of Indian companies and the increase in business, professional, and personal exchanges with global businesses, workforces, and ideas. This development has significant implications on India’s soft power projection. Read More

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts

Craig Hayden

In The Rhetoric of Soft Power: Public Diplomacy in Global Contexts, Craig Hayden, assistant professor of international communication at American University, presents a well-researched discussion of soft power and its application in the name of public diplomacy. Framed in the context of both theoretical and practical thinking about soft power, the book offers four case studies to explore some of the soft power themes articulated in the introductory chapters.

The Public Diplomacy Aspect of the Iranian Oscar Win

This year's Oscar for the best foreign film went to Iran, a country which is grappling with a tense international environment because of its nuclear program. Despite its small budget, A Separation has come to generate a considerable amount of discussion both inside Iran and abroad. One debate, always important to Iranians, is about the contribution of such movies to the Iranian image. Read More

Can Public Diplomacy be Nonpartisan in Bipartisan Washington, D.C.?

APDS Blogger: Lisa Liberatore Washington, D.C. is a city of politics, power, and ploy. As the first delegation of Public Diplomacy Masters students representing USC to visit D.C., 18 of us set out to navigate the role of PD and meet its practitioners in this influential city. Our excursion led us to three very significant U.S. bureaucracies: the Department of State, the Senate, and the House of Representatives. Read More

A Multilateral Intervention in Syria: A Moral Necessity

I am often told that Syria is not Libya and that any intervention would lead to a disproportionate death of civilians, making such an intervention unacceptable and unjustifiable. I would argue that the morality justifying the need for intervention in Syria is indisputable. First and foremost, innocent life is in danger and in need of protection. The Syrian Government has initiated an operation of large scale and systematic violation of human rights, with the UN stating that what the Syrian Government is doing amounts to crimes against humanity. Read More

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