The national pavilions at the Expo are, in essence, a themed, branded environment, that aims to convey a positive and distinctive narrative about a country. So, how is the mundane space of a pavilion transformed into a stylized and, for some countries, a spectacular location that gives it meaning, identity and, above all, resonance with visitors? The pavilions being a field of cultural production, they pursue a wide range of communication approaches to create and deliver an ultimate nation-brand experience. From texts and visuals, to experiential Read More

APDS Blogger: John Nahas While the controversy surrounding the proposed Muslim Community Center and Mosque at Ground Zero continues on in the U.S., another site of worship has been restored and opened in the most unlikely place—Beirut, Lebanon. The Magen Avraham Synagogue in Beirut’s Wadi Abu Jmil district reopened this past week after nearly three decades of being closed due to significant damage during the Lebanese civil war. Read More

As a major emerging economy and the host of the 2014 World Cup and the 2016 Summer Olympics, Brazil is keen to present the country as more than about soccer, samba, and carnivals. Pavilion Director Pedro Wendler discusses the country’s positioning and communication at Shanghai Expo. Beyond Soccer … Read More

As a venue for public diplomacy, the World Expo is highly valued yet under-analyzed. This is particularly true of the current Expo in Shanghai. For many countries, Shanghai Expo is the most expensive and arguably the most important one they have ever attended. And, for the millions of Chinese, for whom international travel is still a luxury they cannot afford, visiting the Expo has become a once-in-a-life time chance to get a glimpse of other countries epitomized in the national pavilions. The potential cultural impact can certainly be vast. Read More

APDS Blogger: Tala Mohebi Read More