Course Structure
Each day of the Summer Institute will consist of a full day of courses from 9:00 AM to 5:00 PM, Monday through Friday with occasional evening lectures and programming. Please be prepared to attend the required Orientation program on the Sunday prior to the program. The Closing program will take place immediately following the last session and include the presentation of certificates. Participants should plan to travel home the following day.
Modules:
- Foundational Principles and Future of Public Diplomacy
- Influence and Advocacy
- Telling Stories in Networked Culture
- Media & Public Opinion Framework
- Integrating Data and Storytelling in PD Strategy and Planning
- Computational Thinking for PD
- Stakeholder and Influencer Analysis
- Digital Analytics & Algorithms
- Foundations of Campaign Strategy and Measurement: Theory of Change
- Fundamentals of Research Methodologies
- Performance and Measurement: Cases
- Case Studies in Crisis Communication
- Nation/Place Branding
- Movement as Information: Cross-Cultural Communication
- Creativity, Improvisation, & Leadership
- Virtual Reality and Immersive Storytelling for Public Diplomacy
- Cultural Diplomacy and Partnerships
- Framing Public Diplomacy
- Digital Storytelling
- Digital Insights and AI for PD Campaigns
- Creating Visual Content for PD
- AI and Bots for Public Diplomacy
- Designing and Planning PD Strategies
Course Faculty
For a list of instructors in the upcoming Summer Institute, click here.