Course Structure

We have designed the CPD Summer Institute to allow for a mix of lecture, real-time projects, discussions and presentations. Collaborative learning is an integral part of the CPD professional education experience. Participants are expected to attend every session regardless of the program, complete all assignments and contribute effectively in both large and small group sessions.

Content modules for the 2023 focus on foundational principles and emerging trends; social science research and insights; audience understanding; common behavioral data and analytics; and next-generation content creation strategies and tactics.

  • Foundational Principles and Future of Public Diplomacy
  • Navigating Contemporary Information Environment for Public Diplomacy
  • Research Insights on Disinformation and Misinformation
  • Influencer Marketing for Public Diplomacy
  • Hybrid Public Diplomacy
  • Integrating Data and Storytelling in PD Strategy and Planning
  • Segmentation Analysis for Public Diplomacy Strategy
  • Public Diplomacy Campaign Strategy and Planning
  • Theory of Change and PD Campaign Measurement
  • Monitoring and Evaluating Public Diplomacy: Case Studies
  • Computational Thinking and Data Types
  • Fundamentals of Machine Learning and AI
  • Real Time Analytics and Digital Insights
  • Narrative Strategies for Public Diplomacy
  • Content Strategy for Multi-Platform Campaigns
  • Digital Storytelling for Public Diplomacy
  • Audio Storytelling for Public Diplomacy
  • Mixed Reality Storytelling for Public Diplomacy
  • AI & Bots for Public Diplomacy
  • Amplifying Messaging and Stories through Media Relations
  • What Makes Content Viral
  • Public Diplomacy for Tackling Global Crises
  • Diversity and Public Diplomacy
  • Adversarial States and Public Diplomacy