Course Structure

We have designed the two CPD Summer Institutes to allow for a mix of lecture, group work, debriefing and presentations. For the online program, participants will review course material prior to sessions and scheduled speakers. Collaborative learning is an integral part of the CPD professional education experience. Participants are expected to attend every session regardless of the program, complete all assignments and contribute effectively in both large and small group sessions.

Modules for the 2022 CPD Summer Institutes include:

1. Foundational Principles and Future of Public Diplomacy
2. Tackling Disinformation in Contemporary International Relations
3. Integrating Data and Storytelling in PD Strategy and Planning
4. Creativity, Improvisation and Leadership
5. Segmentation Analysis for Public Diplomacy Strategy
6. Public Diplomacy Campaign Strategy and Planning
7. Segmentation Analysis for Public Diplomacy Strategy
8. Practice Insights: Creative Approaches to Youth Engagement
9. Mapping Stakeholders and Influencers
10. Theory of Change and PD Campaign Measurement
11. Practice Insights: Monitoring and Evaluating Public Diplomacy Case Studies
12. Practice Insights: Artificial Intelligence and PD Campaign Development
13. Computational Thinking and Data Types
14. Fundamentals of Machine Learning and AI
15. Real Time Analytics and Digital Insights
16. Practice Insights: Hybrid Cultural Diplomacy: New Practices and Challenges
17. Narrative Strategies for Public Diplomacy
18. Content Strategy for Multi-Platform Campaigns
19. Digital Storytelling for Public Diplomacy
20. Audio Storytelling for Public Diplomacy
21. Practice Insights: What Makes Content Viral Case Studies
22. Mixed Reality Storytelling for Public Diplomacy
23. Pitching Your Ideas to Senior Management
24. New Trends in Managing Media Relations
25. AI & Bots for Public Diplomacy