Expo 2025 Viewpoints

In 2025, a group of USC Master of Public Diplomacy students led by program director Jay Wang visited Expo 2025 in Osaka, Japan, and produced a series of articles and photo essays.

City Buildings

Reimagining Media Engagement at World Expos

By Maliz Mahop
With 90 percent of visitors from the host country, Mahop considers: how do we engage the rest of the world?

Police Car

How Video Games Amplify Japan's Diplomacy

By Yao Li

Beyond mere video games, Li calls them "nation-backed muscle-memory diplomacy, engineered to linger long after the controller clicks off."

City Buildings

Global Stories, Personal Journey

By Maelee Blancaflor
Blancaflor explores the role of interactive media in creating personalized Expo 2025 experiences. 

American Cube

Exhibition vs. Reality

By Ruby Perlman
Perlman probes nation-branding and soft power in the Expo's Indo-Pacific Pavilions.

Book Cover

Sensory Design

By Katerin Ortega Villanueva
Villanueva explores the prominence of "Sensory Design" at Expo 2025 Osaka -- engaging visitors through sight, sound, smell, touch, and even taste

City Network

Expo 2025: A Photo Odyssey

By Yao Li and Andrew Dubbins
Li captures a series of stunning photographs, presented as a world tour of its innovative pavilions.
   

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