While the interest is only increasing among nations in applying branding practices in promoting tourism, investment and overall country perception, the academic treatment of the subject has been narrow and cursory. In my new...
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EXPOnential Diplomacy for the Public at Expo 2010 Shanghai
From May 1 to October 31, 2010 China hosted Expo 2010 Shanghai. With more than 73 million visitors, 189 participating countries and a 1'300 acres site, Expo 2010 Shanghai became the largest Expo in the 159-year history of these events. In face of the massive dimension of Expo 2010 Shanghai, this book highlights how the diplomatic efforts of the participating governments turn into very personal experiences of discovery and learning for the public.
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