Public Diplomacy of the Americas

The USC Center on Public Diplomacy was pleased to co-sponsor the Association of Public Diplomacy Scholars (APDS) 2013 annual conference on public diplomacy in the Americas.

The APDS Conference is an entirely student-run event that seeks to engage students, the public, scholars, and practitioners in a discussion regarding relevant and urgent issues in the field of public diplomacy. This year’s conference theme “Public Diplomacy in the Americas” was divided into three panels: Cultural Diplomacy, The Diplomacy of Trade and Investment, and Broadcasting and Digital Diplomacy.

Conference Agenda

Conference Registration

Welcome
• Nicholas J. Cull, Director, Master's of Public Diplomacy Program, Professor of Public Diplomacy, USC

Panel 1: Cultural Diplomacy
• Nicholas J. Cull, Panel Chair, Director, Master's of Public Diplomacy Program, Professor of Public Diplomacy, USC
• Victor Grimaldo, CEO & Founder, Viva Panama and Artistic Director, Ballet Folkorico
• Jorge Conde, Director of International Relations, CECUT,
• Chef Guillermo Campo, Director of International Relations and Professional Chef
• Caroline Bennett, Communications Director, Amazon Watch

Panel 2 - Diplomacy of Trade & Investment
• Pamela Starr, Panel Chair, Director of the US-Mexico Network @ USC, and Associate Professor in Public Diplomacy and the School of International Relations, USC
• Elizabeth Bahamondes, Marketing Manager, ProChile
• Juan Carlos Briseno, Trade and Investment Commissioner, ProMexico

Lunch

Keynote: "Social Media's Impact on Bilateral Relations Between the U.S. and Mexico"
• Ambassador Arturo Sarukhan, Former Mexican Ambassador to the United States and Chairman, GlobalSolutions
• Pamela Starr, Moderator, Director of the US-Mexico Network @ USC, and Associate Professor in Public Diplomacy and the School of International Relations, USC

Broadcasting & Digital Diplomacy
• Philip Seib, Panel Chair, Professor of Journalism, Public Diplomacy, and International Relations, USC
• Ira Wagman, Canada-U.S. Fulbright Visiting Research Chair in Public Diplomacy and Associate Professor of Communication Studies, Carleton University
• Mauricio Mota, CEO, The Alchemists Transmedia Storytelling
• Frank H. Cruz, President, Cruz & Associates; Co-Founder of Telemundo

Roundtable Discussion
• Nicholas J. Cull, Moderator, Director, Master's of Public Diplomacy Program, Professor of Public Diplomacy, USC
• Sylvia Ugalde, Consul General of Costa Rica in Los Angeles

Closing Remarks

Questions or Comments: Please contact APDS directly at apds@usc.edu.