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Transforming Data into Insights for Public Diplomacy

CPD Mini-Course in Public Diplomacy

Building upon the USC Center on Public Diplomacy’s successful training programs, we are pleased to launch the next series, “Transforming Data into Insights for Public Diplomacy Strategy” which will take place in Washington, DC from December 11-13, 2017.

In this age of information abundance, the challenge for effective public diplomacy strategy is not so much about the quantity of data but the ability to gather relevant, quality data and drive insights for better planning.

This course aims to develop proficiency in analyzing and integrating a variety of data to create impactful public diplomacy strategies and programs. Course material will combine time-tested methods and technology-driven tools in data collection and analysis. You will learn methods to effectively employ storytelling to demonstrate and advance insights for strategy.

The workshop is comprised of five modules:

  • Putting Data to Work in Public Diplomacy Strategy and Planning
  • Fundamentals of Research and Data for Public Diplomacy
  • Understanding Stakeholders and Influencers
  • Digital Data and Real-Time Analytics
  • Creating Social Stories: PD Strategy through Engaging Narratives


For more information about who should apply, tuition, and curriculum, please click here.

Deadline for applications is November 17, 2017. Apply now by completing our online application found here.

For more information, please contact Stacy Ingber (singber@usc.edu) or by phone at 213-821-5556.



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