Many foreign digital influencers often have more followers than their countries’ heads of state and have the tools to appeal more directly and intimately to local audiences.

America has been a leading public diplomacy brand for decades. That is changing fast. 

With a population of 216 million and a distinct culture of fan fervor, Brazil is a unique region for cultural exchange and diplomacy. 

“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories in public diplomacy.

Napoli soccer team's soft power policy contributes to Italian national image and economy while determining identity rebalancing.

Saudi Arabia has put tourism to the service of its foreign policy goals through its strategic initiative, Vision 2030.

An agent of public diplomacy (PD) could be a volunteer in a foreign country, a social media influencer, a sports celebrity, a hairdresser, or a person with no designation in society. What should a person be mindful of when tasked with an international public diplomacy role?

“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories in public diplomacy.