A curated selection of public diplomacy-relevant news from a global cross-section of English-language media outlets, including independent, corporate-owned, and state-sponsored sources. The stories featured don't necessarily represent CPD's views nor have they been verified by CPD.
Iran launches Spanish TV channel
Iran's president, Mahmoud Ahmadinejad, has officially launched a Spanish-language satellite TV channel, saying it would deal a blow to "dominance seekers" – remarks that were an apparent dig at the US and the west. The launch is Tehran's latest effort to reach out to friendly governments in Latin America.
For Korean Wave 3.0, Go Retro
Korean policymakers are discussing the “Korean Wave 3.0.” The Korean Wave, or hallyu in Korean, means the export of Korean entertainment and other culture. The “Version 1.0” of the wave was the success of TV dramas and movies starting about 10 years ago. And “Version 2.0” is what’s been happening with K-pop music over the last year or so.
Madonna to build 10 schools in Malawi
Celebrity diplomacy is nothing new. On Tuesday, Madonna has announced plans to build 10 schools in Malawi with a new partner after mismanagement forced the singer to scrap her first project there last year. The singer said she hoped the schools would educate at least 1,000 children a year, half of them girls.
Selling South Korea: No ‘sparkling’ brand image
South Korea's government has been trying to change the country's international image - or rather its lack of one - for years. And even those involved - like Peter Kim, brand manager for the Seoul government - admit it has been a tough sell. South Korea's national branding is facing some unique challenges.
Thorns in the African dream
Chinese companies still have much to learn about soft power. Africa is not barbarian territory waiting to be developed: it has ancient cultures and traditions. It has won independence from colonial rule and claimed its place as its own continent. How many Chinese firms going into Africa really understand the countries they will work in?
How to ensure an irreversible transition in Afghanistan
Disjointed aid efforts, in the form of implementing thousands of “quick fix” projects, have miserably failed, however, wasting the precious aid monies of taxpayers to Afghanistan. The way forward must avoid more of the same but draw on the many lessons learned in order to ensure a sustainable and irreversible transition to the Afghan responsibility.
China should learn soft power from Canada
Westerners are savvier to the use of soft power, particularly when non-democracies such as China try their hand. The Canadian ambassador to Beijing, who put up photos of his official car online, prompted a thousand Chinese to comment on the embassy’s microblog, showing that engaging with Chinese 400 million citizens is a useful way to help achieve its foreign policy aims.
Discussing the BBG’s (dys)function
We need a vigorous public debate on the role and direction of U.S. Government broadcasting. This includes discussing the purpose of Government broadcasting based not on assumptions or projections from the past but the current and future communication environment and the requirements of foreign policy.
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