The Meloni government’s “Made in Italy” campaign of branding and export promotion reflects a compromise between nationalism and internationalism.

The author Umme Laila explores how China uses soft power and public diplomacy to reshape its global image. 

The nation branding campaign “Beautiful Bangladesh” conveys an image that is not in sync with the reality inside the country. 

Public diplomacy scholars and practitioners should stop conceptualizing the media as mere arenas for soft power efforts.

It is important to enhance public diplomacy for Indonesia by publishing research and stories in international outlets for the intellectual community.

David Ellwood of Johns Hopkins SAIS Bologna analyzes Qatar's public diplomacy strategies and soft power following the end of the 2022 World Cup.

Saudi Arabia's soft power strategy during the Hajj promotes a liberal image but comes with a catch.

Season 2 of a podcast co-hosted by Nicholas J. Cull and Simon Anholt.