public diplomacy
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/CultureRelations.png?itok=UWkcQjRG)
This article focuses on two examples of British Council grants programmes and explores how the cultural relations approach might be enabled internationally.
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/AfricaUnion.png?itok=P_EOAdiz)
With the rise in digital diplomacy and strong national branding techniques, the AU promises to be an organization that has potential to deliver a unified image for Africa and attract a prominent global audience.
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Blog%20photos_6.png?itok=cstVzHsi)
By harnessing the intermediary soft power of cultural icons like Taylor Swift, ASEAN countries can elevate their visibility, attract investment, and position themselves as key players in the global cultural industry.
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Negative%20Watcher.png?itok=9hQ6hV0r)
Public diplomacy must extend beyond its discursive focus on soft power, into new epistemology for understanding negative and adversarial branding.
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/PandaDiplomacy.png?itok=lzJN72SJ)
“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories from across the globe related to public diplomacy.
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As part of its commitment to building the academic field of public diplomacy, CPD will award $2,500 to an emerging scholar engaged in cutting-edge research on public diplomacy.
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Franklin.png?itok=gR3A3HJ2)
“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories from across the globe related to public diplomacy.
![](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/State%20Dinners.png?itok=WuaBUjk4)
“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories from across the globe related to public diplomacy.