APDS Conference:  Public Diplomacy, Place Brands and Soft Power

The USC Center on Public Diplomacy was pleased to co-sponsor the Association of Public Diplomacy Scholars annual conference on public diplomacy, place brands, and soft power.

Conference Schedule

8:30 am: Registration and Breakfast

9:00 am: Welcome

9:15 am: Keynote Address
• Keith Dinnie (author of Nation Branding: Concepts, Issues, Practice)

10:00 am: City Diplomacy: Comparative Perspectives (Ottawa, Mexico City, and Los Angeles)

Panelists & Chair:
• Mark Kristmanson (Canada-U.S. Fulbright Visiting Research Chair in Public Diplomacy (2011) and Director of Public Programming, National Capital Commission, Ottawa)
• Cesar Villanueva (Associate Professor, Universidad Iberoamericana, Mexico City)
• Philip Seib (Director, USC Center on Public Diplomacy) (chair)

11:15 am: FACE of a Nation theatrical trailer preview
Remarks by Jay Wang (Associate Professor of Public Relations, USC Annenberg School for Communication & Journalism)

11:30 am: Nation Branding: Australia & New Zealand in Focus

Panelists & Chair:
• Simon Mark (Public Diplomacy Adviser, Ministry of Foreign Affairs and Trade, New Zealand)
• Caitlin Byrne (Assistant Professor, International Relations, Bond University, Australia)
• Nicholas Cull (Director, Master of Public Diplomacy Program, USC) (chair)

12:30 pm: Lunch

1:30 pm: Soft Power of Europe & The European Brand

Panelists & Chair:
• Alberto Di Mauro (Director, Italian Cultural Institute, Los Angeles)
• Simon Gammell (West Coast Director, British Council)
• Annette Rupp (Director, Goethe Institut, Los Angeles)
• Nicholas Cull (Director, Master of Public Diplomacy Program, USC) (chair)

2:45 pm: Closing Remarks

This conference is presented by the Association of Public Diplomacy Scholars and additional co-sponsors include:
Annenberg School for Communication Masters Association (ASCMA)
USC Annenberg School for Communication & Journalism
USC Center for International Studies
USC Graduate and Professional Student Senate
USC Master of Public Diplomacy Program
USC School of International Relations