CPD Director Philip Seib discusses technology and new media in Layalina’s Perspectives

In the March 2010 issue of Layalina, CPD Director Phil Seib discusses the power of technology and new media as a public diplomacy tool to build bridges worldwide.

Seib argues that America’s public diplomacy is “less about ‘branding’ and more about wisely using American resources to improve the health, education, and day-to-day lives of people who may love American culture and technology but have come to despise American power.” Dr. Seib emphasizes that new technology implies remapping the world accordingly by addressing virtual communities.

The piece, "Connecting Public Diplomacy and Policy," is adapted from a speech by Seib at the Chatham House on March 3, 2010.