CPD Video Conversations from Shanghai Expo Features the Brazilian Pavilion

On August 25, the USC Center on Public Diplomacy's research team in Shanghai released a video conversation focusing on the Brazilian pavilion. In this video, Brazilian Pavilion Director Pedro Wendler discusses the country's positioning and communication at the Shanghai Expo.

As a major emerging economy and the host of the 2014 World Cup and the 2016 Summer Olympics, Brazil is keen to present the country as more than just soccer, samba and carnivals. Appropriately, Brazil's theme at the expo is "The Brazilian Pavilion: Beyond Soccer…" Click here to watch the latest video blog.

This video is part of the Nation Branding at the Expo Shanghai 2010 project, which involves the Shanghai research team posting video blogs that highlight select countries and their pavilions during the World Expo. Click here to watch previous videos, featuring pavilions from South Africa, France, the United States, Spain, Israel and South Korea.

To read more about the Center's Nation Branding project, which includes a Media Monitor dedicated to tracking international coverage of the expo, click here.