Russian disinformation campaigns are a hot topic these days, but fake news emanating from Moscow is hardly a new phenomenon for U.S. public diplomacy. However, the same phenomena that have allowed the Russian infowar to...KEEP READING
How Strategic Communication Can Counter Disinformation
CPD Faculty Fellow Vivian Walker was recently interviewed by the Georgian Foundation for Strategic and International Studies (GFSIS) on the topic of "Strategic Communication: Influencing Public Perception." In the interview, Walker discusses the role of strategic communication in countering propaganda and disinformation and also highlights the tenets of an effective counter-narrative.
According to Walker, "The mistake we often make in developing effective counter-disinformation narratives is to come up with a justification for our behavior or a policy based on our own needs and interests as a government or an institution instead of understanding and accounting for the issues and ideas that target audiences actually care about."
The full interview is available here on the GFSIS website.
To read more of Walker's work, check out her contributions to CPD Perspectives on Public Diplomacy, for which she currently serves as guest editor.
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