For over a hundred years, World Expos have provided a way for countries to present themselves to the rest of the world, both to showcase their progress and achievements as well as to share aspects of their culture. CPD has...
KEEP READINGThe South African Pavilion: Co-branding with FIFA World Cup
Jun 13, 2010
Complete Video:
The South African Pavilion: Co-branding with FIFA World Cup
By Segments:
South African Pavilion Part 1: What South Africa Brand Stands For?
South African Pavilion Part 2: Promotional Alliance between the Expo and the World Cup
South African Pavilion Part 3: Challenges in Co-branding
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