The South African Pavilion: Co-branding with FIFA World Cup

For over a hundred years, World Expos have provided a way for countries to present themselves to the rest of the world, both to showcase their progress and achievements as well as to share aspects of their culture. CPD has...

China’s Confucius Institute program turns ten years old this November. Since its inception in 2004, the program, funded by the Chinese government and with the mission of promoting Chinese language and culture globally, has...

Looking for all things soft power? Check out our roundup of content related to this important area of public diplomacy. Start with a general discussion of Joseph S. Nye, Jr.'s concept and continue with case studies of...

CPD Video Conversations: Nation Branding at Expo 2010 Shanghai Expo Shanghai 2010 Media Monitor Report Photographs: Nation Branding at Expo 2010 Shanghai Founded in 1851, World Expo is now a mega global event where...