Rehabilitating Brand America was the theme of an expansive, multi-presenter session at Advertising Week New York on Wednesday, including a panel of PR and reputation leaders. Keith Reinhard, chairman emeritus of DDB opened with recent data from the Pew Research Center that shows US favorability around the world has dropped from 64% to 48%, and un-favorability has grown from 26% to 39%. [...] Trump is perhaps more the symptom than the disease, according to the panel of PR leaders. 

Brexit challenges Britain's global image of openness and tolerance, but Cool Britannia has what it takes to avoid being suddenly rebranded as uncool just because it quits the EU, advertising professionals say. [...] "The things that make British culture unique remain. Music, fashion, British content, creative content, television, film. I would say all those things are not at risk, because they are driven by creative people," said Scheckner.