McDonald’s Japan is taking the feeling of nostalgia and cramming it into a hamburger with their freshly announced American Vintage campaign, taking us back in time with 1950s diner fare, 1970s soul food and 1980s pop culture cuisine. McDonald’s Japan has released delightfully old-time posters for their American Vintage campaign.
Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”
One thing we learned about Twitter this week: its user base is very international and growing more so by the day. That's not an inherent problem; it may indeed be an opportunity as most global ad growth is happening outside the U.S. But this is a problem: Twitter appears to be reaching full penetration in the U.S.
Mexico's Aeromexico airline and its ad agency have apologized for a producer's casting call requesting that only light-skinned people apply as actors for a television commercial. Mexico's population is largely dark-skinned, but Mexican television ads routinely feature light-skinned actors, sparking accusations of racial discrimination. The commercial has not yet been made, but the casting call specified it wanted "nobody dark skinned," only actors with "white skin."
This year, scenes from popular Egyptian ad campaigns during the Muslim holy month of Ramadan have provided the viewing public with more than just catchy jingles. Their messages carry a motif. Against a backdrop of political instability, deadly violence and rival factions explicitly voicing their differences, Egypt’s top TV Ramadan advertisers are attempting to encourage social integration in the country.
The Liberal Democrat president, Tim Farron, has called for the government's new billboards to be shredded. Nigel Farage said it was a nasty campaign with elements of Big Brother. The text on the ads runs: "In the UK illegally? Go home or face arrest." It continues: "106 arrests last week in your area*." The asterisk is there to indicate that this is a made-up figure, relating to no particular area, and no particular week.
Just outside Lima, Peru, a billboard provides drinking water to whomever needs it - mainly, its neighbours. The panel produces clean water from the humidity in the air, through filters. Researchers at the University of Engineering and Technology (UTEC) in Lima and advertising agency Mayo Peru DraftFCB joined forces to launch it.
Ministerial consideration of launching a negative advertising campaign to deter Bulgarians and Romanians from coming to work in Britain next year is "bordering on the farcical", Keith Vaz, the chairman of the Commons home affairs select committee, has said.