'Three cups of tea' has entered the U.S. troop lexicon as shorthand for a trust-building chat with locals. It is drawn from the bestseller by Greg Mortenson, who sets up girls schools in the region.

The Taliban is proposing a joint commission to investigate civilian casualties in Afghanistan. The move reveals that the militants are growing more concerned about their image in a war where the population’s loyalty is hotly contested

The deaths of ten humanitarian workers this week in a remote region of Afghanistan underscore the unique but silent work done by American citizens not serving in government or military.

The Afghan people must be persuaded that the Afghan government, not the Taliban, is a reliable advocate, able to provide strong social services as well as security once the United States and other forces leave.

The United States of America on Thursday announced it would spend $4.4 billion on the development of war torn Afghanistan with special emphasis on boosting agriculture sector before the start of the planned troop withdrawal.

Saying that "freedom of information is essential to stabilizing and rebuilding Afghanistan," the U.S. Agency for International Development (USAID) has decided to expand its media activities in that country.

Marketing cannot be limited to individuals or enterprises. Pakistan is in dire need of a new image and nation branding can help build it. When Pakistan was conveniently paired with Afghanistan to form the so-called ‘Af-Pak’ region, world over people were made to think that both countries stand in the same line when it comes to infrastructure and economy.

The US government strategy for improving its struggling reconstruction efforts in Afghanistan relies heavily on spending more money. More on bigger and quicker projects, more on aid workers, and more on monitors – a "civilian surge" to win hearts and minds.