South Korean President Park Geun-hye said that through cultural exchanges Ethiopia and Korea could deepen their age-long friendships, and cooperation. The two nations have exhibited their cultures yesterday at Nelson Mandela Hall, Addis Ababa University.

Thousands of people descended at the Regency Hotel on Wednesday as Africans, Kuwaitis and expatriates celebrated Africa Day in a colorful style. The event featured lots of cultural displays – with each African country showcasing its rich tradition and cultural heritage in their respective booths. There were food fair, bonanza, free gifts and traditional dances. This is a good avenue to showcase African diversity and success. 

My experiences in Ethiopia have been, in a word, wonderful. I quickly discovered I share a common thread with the majority of the people here:  that of our national pride and a love for the beautiful game of soccer (futbol). I have oft said the game of futbol shrinks the world; it is a common language spoken in just about every corner. This has been no different in Ethiopia.

Book Aid International, a charity that supports literacy by increasing access to books, is returning to Sierra Leone. The charity, which ships around a million books each year to libraries in sub-Saharan Africa, sent a shipment of 38,000 brand new, carefully-selected books to Freetown to help the country rebuild after the Ebola crisis. 

African countries, today, are exerting every effort to overcome the challenges they face with their own resources and through their one mechanisms. Turkey is an ardent supporter of African solutions for African issues. [...] Humanitarian diplomacy is one of the main components of Turkey’s approach towards Africa. Hosting the first-ever United Nations World Humanitarian Summit on 23-24 May is a clear sign of Turkey’s outstanding position in this field. 

As a competitive contender to be one of the world’s top tourist destinations in the coming years, Morocco has redeveloped its brand to specifically target the wider, English-speaking audience and further showcase the cultural diversity and historical vibrancy of its country. In cooperation with Spring, a strategic communications design agency based in the UK, the Moroccan National Tourist Office (MNTO) launched the Much Morocco campaign targeted at the English- speaking market. 

Dr Ekwow Spio-Garbrah, the Minister of Trade and Industry, on Wednesday launched the 2016 Diplomatic Fair and reminded African countries on the need to partner diplomatic missions to develop their economies. [...] Speaking at the launch in Accra, Mr Spio-Garbrah said the idea of the Diplomatic Fair should also allow Ghanaian businesses to enquire from embassies that would participate about how they could assist the local businesses to operate in their countries.

Kenya has been recognized for its aggressive campaign to position itself as the best destination for trade, tourism and investment through its initiative "Make it Kenya". The country received the Best Place or Nation Brand [...] in Dubai. The award follows extensive campaign by Brand Kenya that was initiated to revive the image of the country following several terror attacks that kept away investors and tourists therefore affecting the country's economy.