Not long ago, China was a soft-power juggernaut. Media accounts highlighted Chinese leaders’ thoughtful forays abroad, depicting policymakers that were respectful of others’ opinions, willing to listen, humble to a fault, and reluctant to dispense unsolicited advice. Here was a country that was content to allow its own example of success to speak for itself.

There is a submerged rock in the Yellow Sea that seafaring Korean families once believed to be the home of the spirits of dead fishermen. The rock’s name in English is Socotra Rock; in Korea, it’s referred to as Ieodo, and in China the Suyan Rock. Whatever the language, it’s at the center of a new global hot zone that is threatening to destabilize relations in East Asia.

China seemed to take the air out of the Geneva Accord on Iran with its simultaneous announcement last week that it is creating an Air Defense Identification Zone (ADIZ) in the East China Sea. The ADIZ will be implemented by the Chinese Ministry of Defence and obliges all aircraft flying in the zone to accommodate a number of rules including: the identification of flight plans, the presence of any transponders and two-way radio communication with Chinese authorities.

Several governments joined Japan Tuesday in criticizing China’s latest bid to carve out a zone of control in the East China Sea, including Australia summoning Beijing’s ambassador to voice opposition over the move.