Six hundred people came to USC to hear scholars and experts talk about the challenges of electoral politics everywhere, and especially in Armenia. [...] Their message resonated with the capacity crowd at USC’s Bovard Auditorium who interrupted with applause more than a dozen times during the Celebrity Diplomacy program hosted by USC Institute of Armenian Studies.
Conan O'Brien, unofficial cultural diplomacy ambassador
TBS’ late-night talk show Conan secretly sojourned to the island nation, becoming the first American late-night program to broadcast from Cuba in over 50 years. [...] O’Brien’s second travel special, Conan in Armenia, proved to be not only another boon for ratings, but also a powerful example of cultural and public diplomacy.