When it comes to diplomatic achievements, often common citizens can be even more effective than foreign relations specialists. In all likelihood this is because, at the grassroots level, interaction on the basis of pure friendship is possible; whereas in relations between professional politicians, words and actions tend to be determined by national interests.

A recent Yahoo! Japan search for “sofuto pawa,” the Japanese translation for soft power, yielded nearly two and a half million entries. While this number indicates the term’s popularity in Japan, it tells us little about how successful Tokyo has been in employing soft power throughout the Western Pacific.

Through Serenta (outreach and public diplomacy programme), we inform students on how Asean was conceived and its successes to date," he said, adding that more activities were being planned..."With the support of ambassadors, high commissioners and ministries, we are very confident that we will host Asean and (assume) the chairmanship with success.

Colombia's "cultural diplomacy" in Asia has helped the South American country open new markets and attract more investment, the foreign minister said on Wednesday.

...ICCR president Karan Singh said people have begun to think and talk about the day when India would emerge as a superpower, but its fundamental mantras are embedded in the simultaneous growth and expansion of the country... In all the countries of East Asia, South Asia and South East Asia, strong presence and influence of Hinduism, Buddhism and Indian culture had been found, he said.

For more than a decade, China has pursued a strategy in Southeast Asia that relied heavily on economic carrots to increase the stake of the Southeast Asian countries in maintaining good relations with China...Chinese foreign direct investment, foreign assistance, and trade have all been used to encourage countries to consider Beijing’s interests.

Second, the Study Camp is targeting the right demographics - the movers and shakers who may also be opinion leaders. Public diplomacy often works best through local authoritative figures, and provided the politicians and media are trusted in these societies...then they are in a strong position to mediate information and opinion on behalf of Taiwan.

Panda diplomacy has become a pillar of China's soft power strategy, but the death of a week-old baby panda in Japan -- the first born to Tokyo's Ueno zoo in 24 years -- stands to disappoint those who hoped that its birth would motivate "people-to-people sentiment" and help overcome the strained China-Japan relationship.