brand usa
The recent senseless shooting of Christopher Lane, an Australian student athlete who was on a baseball scholarship at a small Oklahoma state university, is so sad and disturbing that it shakes our souls. It is hard to imagine the horror and sadness that his family and friends in Australia and Oklahoma must be experiencing at this moment. Nothing can explain why three “bored” teenagers would randomly kill a young man while he was jogging down a quiet road on a late summer day in an otherwise peaceful, small Oklahoma town.
BRAND USA has embarked on its first ever dedicated youth marketing campaign, signing at $4 million two-year deal with STA Travel. The youth tour operator is aiming to increase its global sales to the US by 30% over the period. The mainly online campaign has launched in the UK, northern and central Europe, Asia, Australia and South Africa with a competition to win a road trip to the States.
It’s Independence Day, which means celebrating our core values as a nation -- freedom from tyranny, constitutional democracy, prosperity. Which are also ‘brand values’ for the United States as a global venture. We promote and sell America to the world -- with music and movies, technology, leadership in international financial institutions such as the IMF and G-8.
Brand USA... declared its support for the National Travel and Tourism Strategy (the Strategy) unveiled today by the Task Force on Travel and Competitiveness, the inter-agency body formed in January by Executive Order to develop a set of policies and recommendations to promote domestic and international travel throughout the United States.
Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles.
Alice Kendrick, professor in the Temerlin Advertising Institute of SMU’s Meadows School of the Arts, has been named to the Global Insights Advisory Council for Brand USA (formerly the Corporation for Tourism Promotion).
America's got a new tagline: "United States of Awesome Possibilities." The country's new positioning comes courtesy of the Corporation for Travel Promotion, which this summer hired JWT to handle a global marketing campaign and is worked with branding firm The Brand Union to create a logo for Brand U.S.A.
In a related high-profile "Brand USA" job opening, the U.S. State Department is looking for someone to replace former Discovery Communications CEO Judith McHale, when she leaves her position as Undersecretary for Public Diplomacy and Public Affairs on July 1st.