This is about growing Brazil’s soft power on the international scale and raising Brazil’s role in the world,” said Matthew Taylor, a Brazil specialist at the American University’s School of International Service. “Brazil is taking on a bigger role in the hemisphere in terms of aid and finance, and by helping out Cuba they really draw attention to this new role they are playing.”

Kareem Abdul-Jabbar will travel to Brazil to meet with underserved youth... As a Cultural Ambassador, Abdul-Jabbar will lead conversations with young people on the importance of education, social and racial tolerance, cultural understanding, and using sports as a means of empowerment.

Today this woman, Dilma Rousseff, is the President of Brazil - the perennial "country of the future", the world's seventh-largest economy by purchasing power parity (ahead of the UK, France and Italy), a member of the BRICS, and exercising a soft power way beyond music, football and joy of living.

Britain is spending £10m to tackle deforestation in Brazil in an effort to protect wildlife and reduce carbon emission. For years, the UK has pledged £2.9bn for projects to tackle climate change, especially to reduce emissions associated with deforestation, which comprise almost a fifth of annual global emissions.

Soccer players from England, Argentina or Brazil who went on tours in other countries were transformed into ambassadors while away. Sports and soccer, in Latin America especially, were effective ways for countries to get to know each other, he said.

...The outing is a reminder to press freedom and open internet advocates of how U.S. public diplomacy folded into local media culture can construct political reality in emerging democracies that can change the outcome in the ballot box.

Hosting the 2014 FIFA World Cup was supposed to provide an unalloyed boon to Brazil’s global image. Yet tournament preparations have highlighted many structural weaknesses in Latin America’s largest country, and predictions that the World Cup will deliver enormous economic benefits should be treated with skepticism.