charm diplomacy

June 4, 2017

Besides putting his mark in the heart of Europe, Modi is understood to have also brought back momentum to India-Russia relationship amid growing concerns over Moscow's newfound closeness to China and Pakistan. In his typical style, he was able to connect with Germany's Merkel, Russia's Putin and France's Macron as well. Ahead of the restrictive meetings, he told Merkel that India and Germany are made for each other. 

At a time when most Western broadcasting and newspaper companies are retrenching, China’s state-run news media giants are rapidly expanding in Africa and across the developing world. They are hoping to bolster China’s image and influence around the globe, particularly in regions rich in the natural resources needed to fuel China’s powerhouse industries and help feed its immense population.

Chiefly through its state-controlled media, the Chinese government launched a campaign to highlight its peaceful rise and attractive culture by providing information about its ideas and value system. China’s charm offensive, however, is unlikely to bear much fruit if its public diplomacy strategy lacks a critical element: “a responsible China.”

A recent essay on Chinese “soft power” written not by a US-trained academic, but from within China, provides a chance to find fissures between how and why China is using Western concepts of cultural power on the global stage.  (See Yang Danzhi, “Charm Diplomacy Bears Fruit,” China Daily, April 9, 2012).