The first China-Africa Public Diplomacy Forum opened on Tuesday in the capital of Tanzania, Dar es Salaam. [...] the event discussed building a comprehensive partnership as cooperation between China and Africa are cementing in various fields. Much room exists for China and Africa to explore public diplomacy, especially media service cooperation.

The Public Broadcasting Corporation of Jamaica (PBCJ) recently struck a deal with China Radio International (CRI) to share educational content, documentaries and a television series produced by the Chinese media entity, to be aired in Jamaica. [...] The documentaries will highlight the culture and lifestyle of Chinese people, which falls within the focus and mission of the PBCJ “to promote culture and heritage alongside with values and attitudes”

Created for an English talk show on China Radio International, the parody explains: "There is one secret known throughout all kitchens in Great Britain." The suspense continues: "From an early age, the British are taught…", it pauses, "that small potatoes cook faster than big ones". Co-host Stuart Wiggin is seen carefully sprinkling salt on a potato, explaining that a tasty snack like this can keep British people going "literally all day long".

At a time when most Western broadcasting and newspaper companies are retrenching, China’s state-run news media giants are rapidly expanding in Africa and across the developing world. They are hoping to bolster China’s image and influence around the globe, particularly in regions rich in the natural resources needed to fuel China’s powerhouse industries and help feed its immense population.

CRI, one of Beijing’s four main state-run media outlets along with the Xinhua news agency, China Central Television (CCTV) and the English-language China Daily newspaper, is now at the centre of an $8 billion expansion, part of China’s plans to boost its “soft power” overseas.

Over the past decade, China's economic and military might has grown impressively. This has frightened its neighbors into looking for allies to balance China's increase in hard power. But if a country can also increase its soft power of attraction, its neighbors feel less need to balance its power.

...Hu told the 17th Congress of the Chinese Communist Party that China needed to invest more in its soft power resources. Accordingly, China is spending billions of dollars on a charm offensive. The Chinese style emphasises high-profile gestures, such as rebuilding the Cambodian Parliament or Mozambique's foreign affairs ministry.

Li Changchun praised CRI's 70 years of service in a congratulation letter, urging the station to build a world first-rate broadcaster with increasing global influence. Li urged CRI to create favorable international opinions about China and constantly boost China's soft power by further enhancing its news coverage.